If your campaign is running for a long time you can exhaust your audience with the same content over and over.
There are a number of ways to control frequency, many of them exclusive to video content.
- Create an audience for your your video viewers
- Exclude them from your future campaigns
Sometimes you may want to reach people in a workplace that is not a selectable interest target. There are a number of ways to do this.
- Target the friends of the people you know work their
- Reverse geo-targeting
- Sign up to watch the video”
You can learn more about this in this other post here