My name is Nicolai, I live in Toronto, Canada, where I create and sell digital products which have been downloaded hundreds of thousands of times.
Since 2016 I have had no boss other than myself and my salary has been generously paid by thousands of paying customers.
When I worked for other people I worked too many hours, for too little money. Now I work fewer hours, and earn a lot more, with almost zero stress.
This is how I did it.
I always had after-hours side projects. Dozens, maybe hundreds of them over the years, but then every morning it was back to day jobs and deadlines.
In 2013, I picked one tiny product, something I had made for digital artists and decided to focus my attention on it.
I studied it like a science project.
What did people like about it? I learned to spot tiny signals, track them, and then do more of that.
What wasn’t working? Spot it and stop it.
I followed these tiny signals like a twitching compass needle.
Soon, a tiny trickle of sales turned into a small stream of income from a growing crowd of very loyal customers.
Almost three years later, I finally got the courage to quit my day job and focus exclusively on my new digital product business and soon, the small stream turned into a flood of customers.
I never looked back.
Today, over a quarter of a million people have used my products, I have tens of thousands of paying customers from excited beginners to many of the top movie and game studios in the world.
More importantly; I choose what to work on, I work fewer hours (never a weekend) and though it certainly could be, I can’t remember the last time my work was stressful.